James Sheriff

Thursday, February 01, 2007

London...

I think this week has been so monumental that it deserves a blog post for each day. I'll start with London. It was certainly an experience even though I have been before. Arriving at the Tate Modern to find that it was closed was a bit of a let down. But then again I've been before and I'm not really an arty person to be honest. I did have a mill around though and had a look at the giant slides. Probably the best thing I did there was look in the book shop. I couldn't believe how many different kinds of books about design there was. There was even books about graffiti on freight trains. Quite a niche market to target a book at.



After that, me, Scott and Craig decided to do one and go on a mission to the Design Museum. I was a bit apprehensive about going. I'd been before and didn't enjoy it. We aimlessly wandered around the streets of London and Scott would occassionally ask someone where to go. We finally got there and went straight into the Alan Fletcher exhibit - and no it wasn't that bloke off Neighbours. If you've never heard of Fletcher before (I hadn't) he was quite a successful graphic designer in his time. Some of his most famous work was the logo for Reuters News Network, Pirelli Tires and an album cover for Yes. I feel I really benefitted from this trip to the Design Museum as Fletchers work was quite varied. He was a typographer, artist, sculptor as well as a graphic designer. He designed quite a few letter heads and business cards for various companies along with brochures, posters and calendars. He also wrote a graphic design book titled called 'The Art Of Looking Sideways' and it took him 18 years to finish.

I'm glad that I did visit the Design Museum this time around and I throughly enjoyed it. It's even given me a hunger to go and visit other design exhibits as it is certainly good inspiration for when you have to design something.

After that, we spent a good half an hour looking in the Design Museum shop at books that were ultra desirable yet very expensive. Once we had finished browsing it had become apparent to us all that maybe we hadn't planned our time very well. We had two hours left before having to meet in Leceister Square which meant we couldn't go visit the computer game exhibit at the Science Museum.

I enjoyed the trip very much even though we only got to squeeze one gallery/museum in this time but hopefully Steve will take us again sometime?

3 comments:

Craig Burgess said...

I'm the same now, I want to visit loads of design exhibitions. Maybe it's time for us to start looking around for some and organizing something.

Ben Waller said...

It sounds like you benefitted quite a lot from visiting the Design Museum. We spent most of our day getting lost but if we were to go to London again I would definately like to visit the Design Museum and see what it has to offer.

Chris said...

I was also looking at the graffiti book and was quite amazed by how detailed the designs was and how much effort they put into it.